Why The Web Design Spot LLC Was Selected as the Winner
After careful review, we have selected The Web Design Spot LLC as the recipient of this year’s Stellar Business Award. The company’s commitment to innovation and excellent service in the fields of Web Design, Graphic Design, and Digital Marketing has set them apart in a competitive industry. The founder, Jaquanne Peterson, brings an impressive 12 years of Web Design experience and 17 years of Graphic Design expertise to the table. His philosophy of listening to and taking a genuine interest in each unique business’s story before strategizing is a testament to his dedication and commitment to his clients. This approach has helped countless businesses expand and elevate their operations, making The Web Design Spot LLC a deserving winner of this prestigious award.
They displayed all of the qualities that we at Stellar Business look for when determining excellence. These qualities include outstanding growth, service to their community, and excellent business practices. We determined that they excel in these criteria as the top Marketing & Design in United States.
What’s the going rate for an acre of land these days?
You with your fancy background in real estate may chime in, “Well duh Jaquanne, it depends…”“Are we talking an acre of land in Miami Beach or an acre of land in rural Iowa?”
You’d have a point in that the price-per-acre would vary greatly based on many factors including location, terrain, access to utilities, etc. But let’s say we are talking prime real estate…The opportunity to acquire a piece of land in a highly dense, booming market at a fraction of the cost it will be 10 years from now.
As a business owner looking to expand and reach new customers, how would you value this proposition?
Even without many details, the opportunity / potential upside would pique the interest of most. Just as a point of reference, the residential land value in the US has increased ten-fold over a period of 40 years!
(The Rising Cost of Land, HowMuch.com)
Could you imagine your business occupying a piece of retail space on New York’s Fifth Avenue and only paying pennies on the dollar for it? Because this is one of the worlds most glamorous shopping destinations, customers would immediately be drawn to your business, regardless of what it is.
You’d be neighboring some of the worlds largest retailers, hedge funds and law firms on this high-profile stretch of land. Just think what exposure like this would do for your business operations!
Although you, me and just about any entrepreneur worth their salt would jump at this opportunity, the irony is that about third of small businesses pass up on a chance like this each year.
Of course, I’m not talking about physical land; but instead, claiming your stake on the worlds digital frontier, the internet! You may be thinking, “Well Jaquanne, that example is a bit of a stretch…” But actually it’s not.
Most Americans prefer to shop and gather information about products and services online. On average, millennials now make 54% of purchases online (versus 49% of non-millennials). As a business in 2019, not having a website or online presence is essentially shooting yourself in the foot! You would be missing out on a huge untapped market, growing and replacing traditional brick-and-mortar operations year-over-year.
You may be saying to yourself, “Jaquanne, I’m not a dinosaur… I know how big the internet is to businesses, even my kid has a smartphone.” But you would actually be surprised. Here are some quick stats:
35% of small business believe they are too small to have a website
26% of small business believe their customers are not online
25% of small business lack technical knowledge
23% of small business believe it is not relevant to their business or industry
22% of small business lack human and/or financial resources
19% of small business owners never got around to it
11% of small business don’t see value in it
(source: Business2Community.com)
These numbers are quite alarming. They also indicate a larger issue: many businesses are not leveraging their digital real estate effectively. Business owners simply do not have the time to create and cultivate their online presence since they are well…running their business! When your focus is developing new products or improving services, there is little hours left in the day to learn code, develop a website, manage your social media profiles, etc.
Herein lies the value of having a dedicated web developer. The easiest way to put it is that it allows you as the business owner to focus on what you’re good at. In the same way you wouldn’t try to build a physical storefront yourself brick-by-brick, but instead hire a contractor; a web developer works the same way. A talented web developer can asses your business needs, help formulate a strategy for growth, and develop a platform that allows your business to leverage it’s digital real estate.
If your business does not have a website or at least dedicated social media channels, you’re a bit late to the party my friend… However, the great news is late is much, much better than never, in this case. Now is a great time to claim your domain name and build a website that attracts and captures customers online before your competition beats you to the punch!
https://i0.wp.com/www.thewebdesignspot.com/wp-content/uploads/2019/11/mike-petrucci-c9FQyqIECds-unsplash.jpg?fit=2304%2C1536&ssl=115362304producereco@gmail.comhttp://www.thewebdesignspot.com/wp-content/uploads/2013/11/The-Web-Design-Spot1-e1385587458887.pngproducereco@gmail.com2019-11-06 22:20:452019-11-06 22:20:45Leveraging Your Digital Real Estate
I’m sure now that you have a nice-looking site, you’re wondering why the customers are not just rolling in. In reality, most websites rarely have any traffic at first unless it’s already a known brand. But in most cases, we are building everything from the ground up.
So although the products may be of great quality, the website looks nice, and the prices are affordable; nobody knows that yet….If you think about it, there is a sea of thousands of businesses out there, not even counting local businesses and start-ups all the way to the Big Boys like Amazon. So right now we are a little fish in a huge ocean.
This is You. Say Hi!
So really, even having more than 100 views at this point is an achievement, with absolutely no promotion done. This is probably traffic from immediate friends and family who have got the message through your own announcement if you think about it.
But the goal ideally, is to not just have views, but actual conversions, or $$$. That’s the whole reason why we do this. It’s what keeps the lights on. You can’t pay your rent with views. We all know this much, but a lot of times we think about E-Commerce as a one-and-done type thing…You know, “If You Build It (A Great Website), They Will Come.”
But the opposite is true in reality…A great website is not enough. Marketing has to be the next step to really put power to this awesome machine we built, which is the website. The great thing is, that there are so many ways to market a brand. Of course, there are conventional means like print ads, radio, TV, etc. But there are much more creative ways such as tapping into the audiences you have already built or building without thinking on social media, such as Facebook, Instagram, Pinterest, YouTube, etc.
There is also leveraging your contacts and mailing lists and finding some creative ways to interact with them to move them from just contacts to customers and referrals. However, the first step that I always suggest is optimizing the site for search engines, integrating it with the Facebook & Instagram so that users can purchase directly, and working on some content to send out to the mailing lists.
But really the final and ongoing stage is setting a monthly marketing budget that will be used to drive your site in front of customers. With PPC marketing what you put in is what you get out… So for example, if you would like to see $1,000 per month in sales, about 30% of that would need to be set for the marketing budget, or $300 per month. Then you would deduct manufacturing/production costs to cover the order, so lets say maybe 40%, or $400. Then that would leave you the other 30% in profit or $300 out of that $1,000.
Now obviously these percentages may be different based on your actual margin that you are getting when you deduct the price your selling from how much it costs to make. But still the point is thriving businesses always have a portion of their income dedicated to keeping the marketing wheel spinning constantly. As you start to build your brand, it becomes easier and easier to get sales while spending less on marketing. So to get the same results, that original 30% of the budget for marketing may go down to 20%, leaving you 10% more profit. Or you can be more aggressive and reinvest that extra 10% into more marketing to bring in even more sales, lets say $1,500 a month.
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Owning a business is like navigating shark-infested waters on a raft with fish bait strapped to your side…Alright, maybe it’s not quite that intense, but it does require a great deal of caution and care while developing your company and its brand. There is so much that goes into knowing your company, its product, and your customers. And even once you’ve gotten all of that down-packed, you still must be able to keep up with the emerging socioeconomic trends of our society. It might sound like a mouth full, but it’s really simple.
As a business owner, you must be able to recognize how people recognize brands (yours specifically) and what they take from it when they do recognize it. As you might already know, technology is growing at a rapid rate. But what’s more surprising is the way and rate at which people are utilizing technology in their daily lives. Whereas once a person would pull out one of those big Yellowpages directories to find a certain business they needed, now they simply Google it and more than likely select the business with the most relevant website which matches their needs.
More and more, companies of all sizes and industries are realizing the importance of having a web presence. If not to sell their products to clients internationally, to at least keep their brand name on web surfers’ minds. That’s why one of the biggest mistakes a business owner can make is thinking that they don’t need a website, let alone a social media presence. A study performed by experian marketing services shows that out of all the time people spend on their cellular devices, 33% of it is visiting websites and checking social media. When it comes to both phones and tablets, studies show that the average person spends about two hours per day on each. When stacked up against television; which users spend an average of 168 watching, you can see how big of an influence it plays. Borell Associates report that small and medium-sized businesses spend $17,000 annually on web marketing services, and are spending $6,800 annually for online advertising (paid search, display ads).
Seems like big bucks right? Now does a couple hundred dollars sound like a lot to develop a web presence?
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Welcome to The Web Design Spot. You’re #1 place on the internet to find anything design related. What started out as a simple need to create a portfolio has been willed into existence through many hours of design, countless nights of tweeking and fine tuning, and of course, lots and lots of coffee. And I’m pleased to say that it has developed into something really amazing. Not only is this a portfolio for my design clients, but now a growing hub of information and resources on anything design related. Take a second, and take it all in.
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